All work
for Straye Systems

Straye

Full web design for a FiveM caching platform. Dark, performance-driven, and built to make a technical product feel premium without dumbing it down.

Role
Web design + visual direction + UI system
Services
Web designVisual directionUI systemLanding pages
Year
2025
Straye homepage hero with bold italic headline, floating pill navigation, performance stats, and dark theme.
The Challenge

Straye is a multi-CDN caching platform for FiveM servers. Highly technical product, niche audience. The problem was that most infrastructure sites either look like a 2012 dashboard or try so hard to be "modern" they forget to explain what the product actually does. Straye needed to look as fast as it performs.

Our Approach

We designed every section as a trust building block. The hero leads with a bold italic headline and real performance numbers. Live stats pull from actual infrastructure data so the page feels alive. A side by side comparison section does the selling without sounding like a sales page. The dark theme, generous whitespace, and restrained accent color let the content breathe while the typography does the heavy lifting.

The design story
Numbers speak louder than adjectives

Speed you can feel before you read

The hero does not say "fast" anywhere. Instead it shows sub 50ms response time, 99.99% uptime, and 300 plus edge locations. Bold italic on the first line against roman weight on the second creates a visual tempo that mirrors the product. The floating pill nav and single white CTA keep the page clean while the stats row anchors the bottom with hard proof.

Full Straye homepage showing hero section with italic and roman type contrast, CDN provider names, CTA buttons, and three stat columns.
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