Spacecity Locksmith
Web design for a 24/7 locksmith service. Dark, gold accented, and built to convert panicked phone calls at 2am into booked jobs.
Locksmith websites are some of the worst on the internet. Clip art keys, bright red backgrounds, walls of text nobody reads. Spacecity needed a site that looked trustworthy at first glance because their customers are stressed, locked out, and choosing a locksmith in thirty seconds from their phone.
We went dark and gold. The dark background signals after hours availability while the gold accents add a layer of professionalism that most service businesses skip entirely. A live response time badge sits above the headline so the first thing you see is "15 minutes." The italic serif on "We are on the way" adds warmth to what is otherwise a very direct page. Two CTAs, trust badges, and a phone number in the nav. Every element earns its place by getting closer to a phone call.
Built for the worst moment of your day
Someone locked out of their car at midnight is not browsing. They are scanning. So we put the response time first, the phone number in the nav, and two ways to call within the first scroll. The gold "Call Now For Help" button is the loudest thing on the page on purpose. Trust badges below the fold confirm what the design already communicated: these people are legitimate.
